Chủ đề: Direct advertising

Có 6 bài viết

Which of the following is not an indirect contribution to the company by supply management
Which of the following is not an indirect contribution to the company by supply management

Idea in BriefThe ProblemMany multinational corporations have committed themselves to using suppliers with sustainable social and environmental practices, but suppliers—especially those low in the ...

Which promotional tool is most effective?
Which promotional tool is most effective?

Its hard to deny that consumers love free giveaways. Whenever anyone mentions branded merchandise, your mind immediately goes to the engraved pens and key chains that, even after years have gone by, ...

What are the three primary objectives of an advertising campaign?
What are the three primary objectives of an advertising campaign?

Advertising is primarily a communication process which provides the market with information on the availability and attributes of alternative products and services.Advertising is a link between ...

Which form of direct marketing uses advertising to first expose a consumer to a good or service
Which form of direct marketing uses advertising to first expose a consumer to a good or service

When marketers and media planners create marketing campaigns, they must carefully consider the merits of each type of advertising media. Each type of advertising media communicates marketing messages ...

Which of the following is a brand that indicates to consumers the type of merchandise and services offered by the retailer?
Which of the following is a brand that indicates to consumers the type of merchandise and services offered by the retailer?

The North American retail landscape looks quite different today than it did even ten years ago. The way that consumers make purchasing decisions has dramatically altered: they stand in stores, using ...

What effective approach is used in small business to determine an appropriate advertising budget?
What effective approach is used in small business to determine an appropriate advertising budget?

Building a successful company almost always involves successfully marketing your product, your service, or yourself.Far too many companies underspend on their customer-facing efforts, or instead they ...